In a major development in the world of digital film production, Nikon has announced its acquisition of Red Digital Cinema, a leading player in the ultra-high-end video camera market. Founded in 2005 by Jim Jannard, the founder of Oakley sunglasses, Red has made a significant impact in the industry with its advanced technology and innovative products.
The acquisition, for an undisclosed sum, has stirred excitement among industry insiders as it brings together two powerhouses in the digital cinema camera market. Red’s wide-ranging patent covering compressed RAW video has been the subject of lawsuits with Nikon and other companies, making this acquisition a strategic move for the camera giant.
Nikon has expressed its intention to leverage Red’s technology and expertise to expand its presence in the professional digital cinema camera market. Red’s president, Jarred Land, hailed the acquisition as a significant milestone for Nikon, suggesting that the two companies have the potential to redefine the industry.
This acquisition is expected to lead to new product developments and push the boundaries of film and video production. With Nikon’s resources and Red’s innovation, there is great anticipation for the impact this collaboration will have on the future of digital filmmaking.
Overall, this move by Nikon signals a bold step towards strengthening its position in the professional digital cinema camera market, and industry watchers are eagerly anticipating the developments that will follow. Stay tuned for more updates on this exciting partnership between Nikon and Red Digital Cinema.
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