Apple faces backlash over controversial ad for new iPad Pro model
Apple recently released a new advertisement for its latest iPad Pro model, but instead of showcasing the device’s features in a traditional way, the ad took a darker turn. The commercial featured a hydraulic press crushing various creative instruments, such as paintbrushes and pencils, to make way for the new product. However, the ad received significant criticism for being tone-deaf and disturbing.
Many viewers expressed uncertainty and fear about the rapid advancements in technology and the potential impact on traditional ways of life. Celebrities and marketing experts took to social media to voice their disapproval of the commercial, which was seen as a departure from Apple’s usual positive and uplifting marketing approach.
In response to the backlash, Apple issued an apology and announced that the ad would no longer be aired on TV. The tech giant is now focusing on highlighting the new iPad Pro’s features, including a thinner design, improved processor, storage, and display, in a more positive light.
This controversy comes at a crucial time for Apple, as the company is trying to boost demand for iPads following a decline in sales. Despite initially revolutionizing the tablet market, the iPad now only accounts for 6% of Apple’s overall sales. Apple will need to navigate this PR crisis carefully to regain consumer trust and continue its success in the competitive tech industry.
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