Apple’s Highly Anticipated VR Headset Set to Launch in China
In a move that has technology enthusiasts buzzing, Apple’s virtual and augmented reality headset, the Vision Pro, made its debut in the U.S. in February with a starting price of $3,500. CEO Tim Cook recently confirmed in a video posted on a Chinese social media site that the highly anticipated device will soon be available in China later this year.
This launch will see Apple venturing into the competitive Chinese market, where it will go head-to-head with local players like Pico, owned by ByteDance, the parent company of TikTok. Despite facing a 13% decline in sales in the greater China region in the December quarter, Apple remains optimistic about its prospects in the country.
Tim Cook’s recent visit to China, which included a tour of a new Apple store in Shanghai and attendance at the China Development Forum in Beijing, underscores the importance of the Chinese market for the technology giant. During his visit, Cook expressed confidence in the Chinese market, stating that he loves China and believes anything is possible there.
The tech industry will be closely watching Apple’s foray into China, as the company navigates challenges such as consumer caution and competition from local rivals like Huawei. Despite these obstacles, Apple remains committed to the Chinese market and is poised to make a splash with the launch of the Vision Pro headset. Stay tuned for more updates on Apple’s VR venture in China.
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