Apple CEO Tim Cook recently defended the company’s AI capabilities during an earnings call, according to reports. Cook highlighted the new features of the upcoming iOS 17, including Personal Voice and Live Voicemail, as prime examples of Apple’s AI innovation.
Although consumers may not label these features as AI, they heavily rely on AI and machine learning technologies. Personal Voice, for instance, is an accessibility feature designed to assist individuals losing their ability to speak due to health conditions. This feature creates an automated voice that can speak on behalf of the user, enhancing communication capabilities in challenging situations.
Live Voicemail is another AI-powered feature that provides real-time transcriptions of recorded voicemails. By automatically transcribing voicemails, Apple intends to offer users a convenient and efficient way of managing their messages.
While discussing the significance of AI in these features, Cook stressed that AI technology is at the heart of Apple’s commitment to life-saving functionalities like fall detection and crash detection on Apple devices. These AI-driven features allow Apple devices to better protect users, potentially preventing serious accidents or health emergencies.
In addition to these developments, Apple is also actively working on generative AI technologies. However, specific details about this endeavor have not been disclosed yet. It is clear, however, that the company has been heavily investing in AI and expanding its budget to enhance its AI capabilities.
Looking forward, Apple hopes to further automate tasks through its well-known virtual assistant, Siri, and aims to enhance its AI skills. With the next version of iOS, Apple plans to incorporate more AI capabilities, including significant changes to Siri and the Messages app. These improvements will likely provide users with a smarter and more personalized AI experience.
As Apple continues to prioritize AI and invest in its development, users can expect to see more AI-driven features in future product updates. Ultimately, the company’s commitment to AI technology demonstrates its dedication to staying at the forefront of innovation and delivering cutting-edge products to its customers.
